Growing up in Alabama, Jarah Emerson learned at an early age about the power of sales. Her first job was as a knife dealer at an army navy store followed by selling used cars. Coming from a long line of clothing designers and seamstresses, the natural progression was to move into the fashion realm. After attending college at University of Alabama at Birmingham, Jarah set out on a very long road trip spending the majority of the year alone in hotels selling door to door to the young contemporary boutiques of the southern states. Once she had a committed list of contacts, she found an investor and started her own company selling several lines she distributed along with her own line that she created with her mother. After a year of owning the business, she moved to Atlanta to broaden her customer base, but after just one year there, she decided that she needed something more challenging.
New York offered Jarah the challenge she needed. She landed a job at Kidrobot just as they were launching their clothing line. Here she developed relationships with some of the top global retailers helping the brand reach a cult status.
After two years, she joined a showroom, The Foundation, working with Mosley Tribes, Incase, and G-Shock. With several hundred contacts globally, she has proven her ability to launch a brand into the fashion market with fast placement in several of the top retailers she maintains relationships with.
After two more years, Jarah was ready to commit to her plan of opening another company by the time she turned 30. With a wealth of experience and relationships in the fashion and action sports market, Jarah launched Gear Collective.
#1 – Squarebuilt custom pursuit style frame sitting on a 24″ front and a 650cc back wheel. The finish is raw filet brazing and the bike is named after her favorite gun, “HK .45.” This bike is for racing cabs.
#2 – Continuum limited edition purple 48cm frame sitting on 650cc deep-v velocity wheels. Limited Edition Chris King Pink “Pretty and Strong” headset. Based on the feminine coloring of the bike, the bike is named “Sexalita.” This bike is for nights out on the town in dresses.
-Playing with her dog Little Dude, an applehead chihuahua
-Baking anything high in sugar content
-Punching cab windows
-Watching Chelsea Lately
-Traveling (especially to the Caribbean)
SUPPORTING SALES STAFF
USA SALES REP – NATHANAEL ROTSKO
USA WEST COAST SALES REP – BEN COFFEY
USA SALES REP – DAVID HALL
CANADA SALES REP - JESSIE BEDARD
ACCOUNTING – BELINDA TICHELI