About Us

Jarah Emerson



Growing up in Alabama, Jarah Emerson learned at an early age about the power of sales. Her first job was as a knife dealer at an army navy store. Coming from a long line of clothing designers and seamstresses, the natural progression was to move into the fashion realm. In her late teens, Jarah set out on a very long road trip spending the majority of the year alone in hotels selling door to door to the young contemporary boutiques of the southern states. Once she had a committed list of contacts, she found an investor and started her own company selling several lines she distributed along with her own line that she created with her mother. After a year of owning the business, she moved to Atlanta to broaden her customer base, but after just one year there, she decided that she needed something more challenging.

New York offered Jarah the challenge she needed. She landed a job at Kidrobot just as they were launching their clothing line. Here she developed relationships with some of the top global retailers helping the brand reach a cult status.

After two years, she joined a showroom, The Foundation, working in a multi-brand environment. With several hundred contacts globally, she has proven her ability to launch a brand into the fashion market with fast placement in several of the top retailers she maintains relationships with.

After two more years, Jarah was ready to commit to her plan of opening another company by the time she turned 30. Combining her passion for an active lifestyle and relationships developed in the fashion and action sports market, Jarah launched Gear Collective.

When Jarah is not working, you can find her riding her bicycle.


Belinda Ticheli 



Coming from a background in design and manufacturing, Belinda now manages the operational side of Gear Collective. From bookkeeping and accounting to contracts and human resources, Belinda keeps the team in line. She does this all from a sailboat in the Gulf of Mexico, staying true to the active lifestyle that Gear Collective promotes.


Jeramy Emerson

East Coast Manager


Coming soon.


Zaul Zamora 

West Coast Manager


Zaul and Jarah connected about a decade ago when Zaul owned a store, Complete, in Austin, Texas. Zaul also worked with Gear Collective as a buyer for Nice Kicks where he continues to contribute as a stylist. With his complete understanding of all aspects of the business and his reputation for being a true gentleman who cares about every store as if it was his own, Gear Collective is proud to have him managing the West Coast.

To connect with a rep in your area, please email info@gearcollectivenyc.com