Gear Collective is an NYC based agency that represents
brands in the wholesale market and offers consulting in branding, marketing, logistics, operations, and more.
We work with future-conscious brands with a focus on sustainability and social impact.
Notabag combines a fashionable aesthetic, practical and eco-conscious design with high quality, long-lasting materials. Notabag makes smart, simple, functional bags that allow the user to move seamlessly through the day without needing to use single-use plastic or lug around any extra weight. The patented Original Notabag transitions from tote to backpack with a simple pull of the straps and won the German Design Award in 2016. The brand won again in 2023 with the new Notabag Crossbody, a patented design bag that you can carry over shoulder, across your body or in your hand. You simply pop the buttons to unfold the Notabag Crossbody to laptop size for additional space. The brand offers high quality, durable, recycled fabrics and are members of 1% for the Planet. The brand also received the Good Design Award in 2019.
The brand collaborates with small factories with good working conditions. Notabag is available for custom designs for all size projects and have worked with a wide range of clients such as Guggenheim Museum, Audi, Red Bull and more.
A sustainable brand.
Boc’n’Roll has been behind Roll’eat’s essence. It was born as an alternative solution to help schools reduce the amount of waste produced. It was essentially a reinvention of traditional cloth wrappers used by grandparents but, completely adapted to the 21st century. The Boc’n’Roll was the first product of a broad line of products designed and launched uniquely with the aim to reduce waste and diminish consumers’ carbon footprint.
“We faced some challenges 15 years ago. People did not know how harmful were single-use wrappers for the environment and so, a lot of pedagogic and educational work had to be done.”
Meritxell, Roll’eat CEO
Roll’eat creates reusable products for life on the go. Say goodbye to single-use wraps and bags!
Our mission is to...
Contribute to making a healthier planet by promoting wiser consumption, and delivering reusable and sustainable products to wrap food for daily use.
Our vision is to...
Lead the change to reusable and daily-use food wraps.
How we make it real
Encourage a sustainable lifestyle. Promoting environmental education.
Jarah Emerson - Founding Partner
Jarah Emerson - Founding Partner
Jarah Emerson - Founding Partner
Sister to Jeramy, Daughter to Belinda
Mom to Snoopaloop, a tiny rescue dog
Lover of spreadsheets and challenges
Vegan - not the judgmental kind :)
When not working, Jarah can be found doing all things animal rescue. From being a volunteer trainer for rescues to working with Positive Tails to bring free vet care to the homeless and low income communities in NYC.
Jeramy Emerson - Partner
Jarah Emerson - Founding Partner
Jarah Emerson - Founding Partner
Brother to Jarah, Son to Belinda
Husband, father, soccer coach
Lover of merchandising and in-person meetings
When not working, Jeramy can be found on a soccer field coaching all ages and often playing too hard for his age and being reminded how long it takes to heal as we get older.
Sister accomplished coaxing to be vegetarian but will only get that credit here.
Belinda Ticheli - Partner
Jarah Emerson - Founding Partner
Belinda Ticheli - Partner
Mother to Jarah & Jeramy
Wife, Friend, Nicknamed The McGuiveress for her endless skills
Lover of travel and trade shows
When not working, Belinda can be found multi-tasking and on the move all over the globe while designing and sewing her collection of clothing, Belinda One of A Kind.
Lover of salt water, swimming, and sailing.